Posts Tagged ‘quotes’

The most important question in marketing something to someone who hasn’t purchased it before is,

“Do they trust me enough to believe my promises?”

Without that, you have nothing.

If you have awareness but people haven’t bought from you before, it’s likely they don’t trust you as much as you would hope. If you are extending from one business to another, it’s also likely. In fact, if your value proposition is solid but sales aren’t being made, look for trust issues.

Earn trust, earn trust, earn trust. Then you can worry about the rest.” – Seth Godin

“It doesn’t matter if you’re right, it matters if you are understood.” – Seth Godin (Note – This quote is in reference to creating a new name of for your title/role.)

“The first step is to say it poorly. And then say it again and again and again until you’re able to edit your words into something that works. But mostly, you need to decide that it matters.” – Do the Word – Seth Godin

“You don’t launch a popular blog, you build one. The writing isn’t the hard part, it’s the commitment.” – Seth Godin

“Every day we can wonder and worry about whether a blog post is worth it. Not whether or not the microphone is working, but whether it’s worth using at all.

It’s much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling…” – Seth Godin

“The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don’t have much wiggle room here.”  –  Seth Godin

“You will be labeled, like it or not. If you earn the label of a ‘person who builds things, ships them and sells them to someone who values them…’ you’re way ahead of the pack.” – Seth Godin

“For me, doing is at the core of it. If you’ve done something with what you’ve learned, then maybe you know it.” – Seth Godin on February 5, 2014

“The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.” – Seth Godin

“The best experiences and the biggest ideas don’t fit into a category. They change it. They don’t get filed away, they transform us.” – Seth Godin

“Ideas that spread win. Ideas don’t have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.” – Seth Godin

“If you’re not willing to get your ‘worst one ever’ out of the way, how will you possibly do better than that?” – Seth Godin

“I’m not sure there’s any number of Facebook likes that can replace a hug.” – Seth Godin

“More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don’t make stuff. They make meaning.” – Seth Godin

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.” – Seth Godin

“The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.” – Seth Godin

“You know something is important when you’re willing to let someone else take the credit if that’s what it takes to get it done.” – Seth Godin

“The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior…” – Seth Godin

“The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won’t shut up until we discover if we’re right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.”  –  Seth Godin

“If you’d rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that’s difficult to get everywhere else.  If all you have is the desire to get picked, that’s not sufficient.” – Seth Godin

“A good job is largely anonymous and forgotten (but still important).  A personal job, on the other hand, is humanized.  It brings us closer together.  It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else.  Often, remarkable work is personal too, but personal might just be enough for today.” – Seth Godin

“A remarkable performance is one that exceeds expectations so much that we talk about it. (Remarkable, as in worth making a remark about). In just about every field, it’s possible to be remarkable, at least for a while, and thanks to the increasing number of connections between and among customers, remarkable work spreads your idea.” – Seth Godin

“The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That’s one reason why the web is so fascinating–it’s a collision between the analytic world of code and wet world of people.”  –  Seth Godin

“The quickest way to get things done and make change 

Not the easiest, but the quickest:

Don’t demand authority.

Eagerly take responsibility.

Relentlessly give credit.”

– Seth Godin

“Marketers need to spend less time making promises and more time keeping them.” – Seth Godin

“If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.” – Seth Godin

“Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.” – Seth Godin

“The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.”  –  Seth Godin

“Marketing yourself to a new person often involves being charismatic, clever and quick–but most jobs and most relationships are about being consistent, persistent and brave.” – Seth Godin

“If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.” – Seth Godin

“Confusion sets in when you’re not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.” – Seth Godin

“My problem with the search for the badge of real is that it trades your goals and your happiness for someone else’s.” – Seth Godin 

“Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.” – Seth Godin

“When you focus on delighting an audience you care about, you strip the masses of their power.”  – Seth Godin

“More time on the problem isn’t the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won’t do.” – Seth Godin

 “… outsiders are way more likely to approach your organization with fabulous projects if they think they’re likely to both get a good reception and succeed when they get to market.” – Seth Godin

“The internet revolutionizes both sides of the equation.  … Legions of unsophisticated marketers are getting both sides of the equation wrong.”

“They invest a lot in hoopla, spin and hype to get strangers to notice them (once), making the cost of a connection high, and then, once they borrow a little attention, they put everything into a one shot transaction, which few people engage in, and those that do create little value, because the permission asset is then discarded.” – Seth Godin

“Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.” – Seth Godin 

“It’s not enough to be aware of the domain you’re working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.” -Seth Godin

“Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.” – Seth Godin

 “More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.” – Seth Godin

“The goal isn’t to do work and hand it in just before it’s due. The goal is to do the work as beautifully as you can, faster than anyone else, so you can do more work.” – Seth Godin

 “The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products–you can build a business around them online.” – Seth Godin

“The reason business writing is horrible is that people are afraid.  Afraid to say what they mean, because they might be criticized for it.  Afraid to be misunderstood, to be accused of saying what they didn’t mean, because they might be criticized for it.” – Seth Godin

“The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.” – Seth Godin

“We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.” – Seth Godin

“We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.”  – Seth Godin

“When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.” – Seth Godin

“It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don’t measure well by conventional means.” – Seth Godin

“It’s easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.” – Seth Godi

Trust – Quotes

Posted: March 2, 2015 in spiritual
Tags: , , , ,

“If you want to learn anything, learn trust – nothing else id needed. If you are miserable, nothing else will help – learn trust. If you don’t feel any meaning in life and you feel meaningless, nothing will help – learn trust. Trust gives meaning because trust makes you capable of allowing the whole descend upon you.”

1. Abandon all future, and start living moment to moment rejoicing in the small things of life.
2. Start living this moment and you will see that the more you live, the less problems there are.
3. A buddha lives moment to moment — and if you start living moment to moment, you become a buddha. This is the answer: live moment to moment and you become a buddha. A buddha is one who lives moment to moment, who does not live in the past, who does not live in the future, who lives here now. Buddhahood is a quality of being present here and now — and buddhahood is not a goal, you need not wait, you can become just here and now.
4. Live in the moment for the sheer joy of living it. Then each moment has the quality of an orgasm. Yes, it is orgasmic. This is how my sannyasins have to live, with no should, with no ought, with no must, with no commandment. You are not here to be with me to become martyrs, you are here to be with me to enjoy life to its fullness. And the only way to live, love, enjoy, is to forget the future. It exists not.
5. God is available only when you are unburdened. But they will never know. They will knock at the doors of temples but they will never know where the real temple exists. The real temple is freedom: dying moment to moment to the past and living the present. And freedom to move, to move into the dark, into the unknown — that is the door to the divine!
6. Those two words, “Live dangerously,” are significant. Sannyas is a way to live your life in total danger. What do I mean when I say sannyas is living dangerously? It means living moment to moment without any past. The past makes your life convenient, comfortable, because the past is known; you are familiar with it, you are very efficient with it. But life is never past, it is always present. The past is that which is no more, and life is that which is. Life is always now, here, and all your knowledge comes from the past. Trying to live the present through the past is the way of the coward; it is the calculated way. People call it sanity, but it is very superficial and never adequate. There is no rapport with the present.
7. You are always given a single moment; you are not given two moments together. If you know the secret of living one moment, you know the whole secret of life. Because you will always get one moment — and you know how to live it, how to be totally in it.
8. Whenever you live in total awareness you live moment to moment. You cannot plan, even for the next moment you cannot plan — because who knows, the next moment may never come! And how can you plan it beforehand, because who knows what the situation will be in the next moment? And if you plan too much you may miss it, the freshness of it. Life is such a flux, nothing remains the same, everything moves.
9. Just live the moment with intensity and totality. Live it with as much joy as possible, with as much love as possible, with no fear, no guilt. This existence is yours and this moment is a gift — don’t let it go to waste. And don’t be worried about enlightenment, the moon. This moment, living totally, is enlightenment.
10. The spontaneous man is the way to the real man, to the essential man, to the God within. You cannot decide direction, you can only live this moment that is available to you. By living it, direction arises. If you dance, the next moment is going to be of a deeper dance. Not that you decide but you simply dance this moment. You have created a direction: you are not manipulating it. The next moment will be more full of dancing, and still more will be following.
11. Live when life is there. Be committed to the earth while on the earth; die when death comes. Move with life and move with death. Dying, don’t cling to life. Dying, don’t resist death; dying, die. Living, live; dying, die. Let the moment be total. Float with it, be committed to it. When death comes, then don’t be sad. Then accept death. Then accept it with such totality that even death cannot kill you. A total person cannot be killed, and a divided person never lives. A total person is already beyond death.
12. I don’t promise you anything. I don’t promise you the kingdom of God, I don’t promise you enlightenment — I don’t promise at all. My whole approach is of living moment to moment; enlightened or unenlightened, what does it matter? Living moment to moment joyously, ecstatically, living moment to moment totally, intensely, passionately…. If one lives passionately, the ego dissolves. If one is total in one’s acts, the ego is BOUND to dissolve. It is like when a dancer goes on and on dancing: a moment comes when only the dance remains and the dancer disappears. That is the moment of enlightenment.
13. You have to learn the methods of flowing like a river with existence, each moment. Die each moment to the past, and be born each moment to the new. Unless that becomes your religion, you are going to be in trouble, and your society is going to be in trouble.
14. My vision is that of a goalless life. That is the vision of all the buddhas. Everything simply is, for no reason at all. Everything simply is utterly absurd. If this is understood, then where is the hurry, and for what? Then you start living moment to moment. Then this moment is given to you, a gracious gift from God or the whole or whatsoever you want to call it — Tao, dhamma, logos. This moment is available to you: sing a song, live it in its totality. And don’t try to sacrifice it for any other moment that is going to come in the future. Live it for its own sake.
15. Relaxation means you don’t have any shoulds. You are simply living moment to moment, not according to some future idea of yourself, but according to your reality that is herenow. To live with the reality, moment to moment, is to be sane. To live with the idea is to be insane. The whole earth has become almost a madhouse because of these perfectionists. Perfectionism is a sort of madness; only mad people try to be perfectionists. Sane people never try to be perfectionists.
16. The word tathata is of great profundity. A man who understands what tathata is becomes undisturbed in every situation; nothing can disturb him, he becomes unperturbable. And TATHAGAT means one who has been living moment-to-moment in tathata. Tathagat is one of the most beautiful words possible in any language: one who lives simply according to his nature without being bothered about other people’s nature.
17. Buddha says: Learn sitting silently — become a mirror. Silence makes a mirror out of your consciousness, and then you function moment to moment. You reflect life. You don’t carry an album within your head. Then your eyes are clear and innocent, you have clarity, you have vision, and you are never untrue to life. This is authentic living.
18. Millions live in the past, and the remaining millions live in the future, and it is very rare to find a person who lives herenow. But that is the real person, that is the person who is really alive. Life needs only one thing: to be rooted in the present. There is nowhere else for it to be rooted. Past is memory, future is imagination; both are unreal. The real is this moment — thisness.
19. The way of living unconsciously is called by Buddha the dark way. And the way of living consciously, attentively, moment to moment, bringing your consciousness to each act, each small act, each detail, is the way of light.
20. The buddha is awake even while he is asleep. He has no compartments in his being. He is not many, he is one. Because he is one and he has no clinging to memories and no desires for the future, the present is enough for him. Then he lives moment to moment in its totality; he does not go on living partially. Your dreams simply show that you live partially, and the unlived parts have to be lived in your dreams. If you live totally each moment, then there is no possibility of any dreams.
21. Just being herenow, just living moment to moment with no ideology, with no utopia. The real sannyasin, the real mystic, is not against the past, is not for the future. He is so utterly absorbed by the present that he has no time, no energy, for the past and the future. This is how the rebel is born.
22. Nobody, not even you yourself, knows what is going to happen in the next moment. You start living moment to moment. The calculation is gone. the planning disappears, you float like a white cloud in the sky: moving but without any motivation; moving but not knowing where you are going; moving but remaining in the moment, so totally herenow that past and future make no sense, only present is meaningful.
23. Never plan for the future, because when the future will come, it will come. You just go on living each moment as totally as possible, so when the future becomes present you can live that, too — totally. Don’t plan for it, because it is unpredictable. All your planning is going to be irrelevant. And once you have planned for something and it doesn’t happen, then you are frustrated. And it never happens.
24. Heaven is not somewhere else: it is a way of living. So is hell — a style of life. Hell is living unconsciously; heaven is living consciously. Hell is your own creation, so is heaven. If you go on living unconsciously, through your unconscious desires, instincts, motives — of which you are not the master but only the victim — then you create hell around yourself. But if you start living a conscious life, a life of bringing more and more light to the deep, dark corners of your being, if you start living full of light, your life is moment-to-moment ecstasy.
25. My sannyas is spontaneity, living moment to moment without any prefabricated discipline, living with the unknown, not exactly knowing where you are going. Because if you know already where you are going you are dead. Then life runs in a mechanical way. A life should be a flow from the known towards the unknown. One should be dying each moment to the known so the unknown can penetrate you. And only the unknown liberates.
26. You are nothing but your past. What are you? Just a collection of the past. Drop your past, and you are not. The ego is nothing but a collective name for your whole past; and when you don’t live in the past, you start living egolessly. Then moment to moment you go on dying to the past, you go on renouncing the past, and each moment you are fresh, young, virgin. And in that virginity is God.
27. There is no goal of life, for the simple reason that life is its own goal. The goal is intrinsic, not something outside; not there, far away, but herenow, in this very moment. The very idea of goal is future-oriented. The moment you start living for a goal you stop living in the present, in the immediate. The goal becomes more important. Tomorrow becomes more important, and you have to sacrifice today for tomorrow; and the trouble is, tomorrow never comes, has never come, is not going to come ever. But you go on sacrificing your today — which is your only treasure, which is all that you have got. You risk that which you have for that which is only a mind desire.
28. Life has no goal because life is its own goal. Drop all goals. Drop the very idea of future. Forget completely that there is going to be a tomorrow. Collect yourself from every dimension and direction. Be concentrated herenow, and in that single moment you will be able to know life in its eternity. Then the hunger for living, and living forever, will not be there. Tasting life in a single moment makes you aware that life is eternal. There is no need to desire it, it is already eternal.