Seth Godin – QUotes

The most important question in marketing something to someone who hasn’t purchased it before is,

“Do they trust me enough to believe my promises?”

Without that, you have nothing.

If you have awareness but people haven’t bought from you before, it’s likely they don’t trust you as much as you would hope. If you are extending from one business to another, it’s also likely. In fact, if your value proposition is solid but sales aren’t being made, look for trust issues.

Earn trust, earn trust, earn trust. Then you can worry about the rest.” – Seth Godin

“It doesn’t matter if you’re right, it matters if you are understood.” – Seth Godin (Note – This quote is in reference to creating a new name of for your title/role.)

“The first step is to say it poorly. And then say it again and again and again until you’re able to edit your words into something that works. But mostly, you need to decide that it matters.” – Do the Word – Seth Godin

“You don’t launch a popular blog, you build one. The writing isn’t the hard part, it’s the commitment.” – Seth Godin

“Every day we can wonder and worry about whether a blog post is worth it. Not whether or not the microphone is working, but whether it’s worth using at all.

It’s much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling…” – Seth Godin

“The unhappy theory of business ethics is this: you have a fiduciary responsibility to maximize profit. Period. To do anything other than that is to cheat your investors. And in a competitive world, you don’t have much wiggle room here.”  –  Seth Godin

“You will be labeled, like it or not. If you earn the label of a ‘person who builds things, ships them and sells them to someone who values them…’ you’re way ahead of the pack.” – Seth Godin

“For me, doing is at the core of it. If you’ve done something with what you’ve learned, then maybe you know it.” – Seth Godin on February 5, 2014

“The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.” – Seth Godin

“The best experiences and the biggest ideas don’t fit into a category. They change it. They don’t get filed away, they transform us.” – Seth Godin

“Ideas that spread win. Ideas don’t have to be selfish to win, in fact, it turns out that the more generous the interactions an idea produces, the more likely it is to spread.” – Seth Godin

“If you’re not willing to get your ‘worst one ever’ out of the way, how will you possibly do better than that?” – Seth Godin

“I’m not sure there’s any number of Facebook likes that can replace a hug.” – Seth Godin

“More than ever, we express ourselves with what we buy and how we use what we buy. Extensions of our personality, totems of our selves, reminders of who we are or would like to be. Great marketers don’t make stuff. They make meaning.” – Seth Godin

Micro trends matter more than macro ones, but most of all, people matter. Individual human beings with names and wants and interests.” – Seth Godin

“The best way to honor someone who has said something smart and useful is to say something back that is smart and useful. The other way to honor them is to go do something with what you learned.” – Seth Godin

“You know something is important when you’re willing to let someone else take the credit if that’s what it takes to get it done.” – Seth Godin

“The paradox is that by the time you get to be senior, the decisions that matter the most are the ones that would be best made made by people who are junior…” – Seth Godin

“The people who successfully start independent businesses (franchises, I think are a different thing) do it because we have no real choice in the matter. The voice in our heads won’t shut up until we discover if we’re right, if we can do it, if we can make something happen. This is an art, our art, and to leave it bottled up is a crime.”  –  Seth Godin

“If you’d rather be a chooser, enter a market or a transaction where you have something to trade, something of value, something to offer that’s difficult to get everywhere else.  If all you have is the desire to get picked, that’s not sufficient.” – Seth Godin

“A good job is largely anonymous and forgotten (but still important).  A personal job, on the other hand, is humanized.  It brings us closer together.  It might not be remarkable, but it stands out as memorable because (however briefly) the recipient of the work was touched by someone else.  Often, remarkable work is personal too, but personal might just be enough for today.” – Seth Godin

“A remarkable performance is one that exceeds expectations so much that we talk about it. (Remarkable, as in worth making a remark about). In just about every field, it’s possible to be remarkable, at least for a while, and thanks to the increasing number of connections between and among customers, remarkable work spreads your idea.” – Seth Godin

“The wettest, weirdest environment is human interaction. Whatever we build gets misunderstood, corroded and chronic, and it happens quickly and in unpredictable ways. That’s one reason why the web is so fascinating–it’s a collision between the analytic world of code and wet world of people.”  –  Seth Godin

“The quickest way to get things done and make change 

Not the easiest, but the quickest:

Don’t demand authority.

Eagerly take responsibility.

Relentlessly give credit.”

– Seth Godin

“Marketers need to spend less time making promises and more time keeping them.” – Seth Godin

“If you’re considering word of mouth, stability and lifetime value, it’s almost always true that the easier it is to get someone’s attention, the less it’s worth.” – Seth Godin

“Giving your team cover for their cowardice is foolish. Give them a platform for bravery instead.” – Seth Godin

“The only real help is self-help. Anything else is just designed to get you to the point where you can help yourself.”  –  Seth Godin

“Marketing yourself to a new person often involves being charismatic, clever and quick–but most jobs and most relationships are about being consistent, persistent and brave.” – Seth Godin

“If you are love with the perfect, prepare to see it swept away. If you are able to dream of the impossible, it just might happen.” – Seth Godin

“Confusion sets in when you’re not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.” – Seth Godin

“My problem with the search for the badge of real is that it trades your goals and your happiness for someone else’s.” – Seth Godin 

“Leaps look good in the movies, but in fact, success is mostly about finding a path and walking it one step at a time.” – Seth Godin

“When you focus on delighting an audience you care about, you strip the masses of their power.”  – Seth Godin

“More time on the problem isn’t the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won’t do.” – Seth Godin

 “… outsiders are way more likely to approach your organization with fabulous projects if they think they’re likely to both get a good reception and succeed when they get to market.” – Seth Godin

“The internet revolutionizes both sides of the equation.  … Legions of unsophisticated marketers are getting both sides of the equation wrong.”

“They invest a lot in hoopla, spin and hype to get strangers to notice them (once), making the cost of a connection high, and then, once they borrow a little attention, they put everything into a one shot transaction, which few people engage in, and those that do create little value, because the permission asset is then discarded.” – Seth Godin

“Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.” – Seth Godin 

“It’s not enough to be aware of the domain you’re working in, you need to understand it. Noticing things and being curious about how they work is the single most common trait I see in creative people. Once you can break the components down, you can put them back together into something brand new.” -Seth Godin

“Anyone who takes responsibility for getting something done is welcome to ask for the authority to do it.” – Seth Godin

 “More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.” – Seth Godin

“The goal isn’t to do work and hand it in just before it’s due. The goal is to do the work as beautifully as you can, faster than anyone else, so you can do more work.” – Seth Godin

 “The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products–you can build a business around them online.” – Seth Godin

“The reason business writing is horrible is that people are afraid.  Afraid to say what they mean, because they might be criticized for it.  Afraid to be misunderstood, to be accused of saying what they didn’t mean, because they might be criticized for it.” – Seth Godin

“The next time you have a choice between chasing the charts (whichever charts you keep track of) and doing the work your customers crave, do the work instead.” – Seth Godin

“We happily give up our freedom and our income in exchange for having someone else take responsibility for telling us what to do next.” – Seth Godin

“We must be talented, powerful and resilient creatures indeed given how much we manage to produce despite the constant undercutting, ridicule and needless censorship we aim at ourselves.”  – Seth Godin

“When you delight the weird, the overlooked and the outliers, they are significantly more likely to talk about you and recommend you.” – Seth Godin

“It takes a lot of guts to stop measuring things that are measurable, and even more guts to create things that don’t measure well by conventional means.” – Seth Godin

“It’s easy to be afraid of taking a plunge, because, after all, plunging is dangerous. And the fear is a safe way to do nothing at all. Wading, on the other hand, gets under the radar. It gives you a chance to begin.” – Seth Godi

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Dohas

जिन खोजा तिन पाइया, गहरे पानी पैठ,
मैं बपुरा बूडन डरा, रहा किनारे बैठ।

पावस देखि रहीम मन, कोइल साधे मौन.
अब दादुर वक्ता भए, हमको पूछे कौन.
अर्थ : वर्षा ऋतु को देखकर कोयल और रहीम के मन ने मौन साध लिया है. अब तो मेंढक ही बोलने वाले हैं। हमारी तो कोई बात ही नहीं पूछता. अभिप्राय यह है कि कुछ अवसर ऐसे आते हैं जब गुणवान को चुप रह जाना पड़ता है. उनका कोई आदर नहीं करता और गुणहीन वाचाल व्यक्तियों का ही बोलबाला हो जाता है

Trust – story – totality

I love an ancient Indian story:
Narada, the great Indian mystic, is going to see God. Playing on his VEENA, he passes a forest, and comes across a very old sage sitting under a tree.
The old sage says to Narada, “You are going to God — please ask one question from me. I have been making all kinds of efforts for three lives, now how much more is needed? How much longer do I have to wait? When is my liberation going to happen? You just ask him!”
Narada laughed and said, “Okay.”
As he progressed, just by the side, under another tree, a young man was dancing with his EKTARA, singing, dancing — very young. May have been only thirty. Jokingly, Narada asked the young man, “Would you also like any question to be asked of God — I am going. The old man, your neighbor, has asked.”
The young man did not reply. He continued his dance — as if he had not listened at all, as if he was not there at all.
After a few days, Narada came back. He told the old man, “I asked God. He said three lives more.”
The old man was doing his JAPA on his beads. He threw the beads. He was in a rage. He threw the scriptures that he was keeping with him, and he said, “This is absolutely unjust! Three lives more?!”
Narada moved to the young man who was again dancing, and he said, “Although you had not answered, and you had not asked, just by the way I asked God about you too. But now I am afraid — whether to tell it to you or not? Seeing the rage of the old man, I am hesitating.”
But the young man did not say anything; he continued to dance. Narada told him; “When I asked, God said, ‘Tell the young man that he will have to be born AS many times as there are leaves on the tree under which he is dancing.’”
And the young man started dancing even more ecstatically, and he said, “So fast?! There are so many trees in the world and so many leaves… only this much? Only these leaves? Only this many lives? I have already attained! When you go next, thank him.”
And it is said the man became liberated that very moment. That very moment he became liberated! If there is such test, such totality of trust, time is not needed. If there is no trust, then even three lives are not enough. And my feeling is that old man must be around somewhere on the M.G. Road! He cannot have become liberated yet. Even three lives won’t do. Such a mind can’t become liberated. Such a mind is what hell is.

Trust – Story

“A man just got married and was returning home with his wife. They were crossing a lake in a boat when suddenly a great storm arose. The man was a warrior, but the woman became very much afraid because it seemed almost hopeless — THE BOAT WAS SMALL AND THE STORM WAS REALLY HUGE, AND ANY MOMENT THEY WERE GOING TO BE DROWNED. But the man sat silently, calm and quiet, as if nothing was happening.

The woman was trembling and she said, “Are you not afraid? This may be our last moment of life! IT DOESN’T SEEM THAT WE WILL BE ABLE TO REACH THE OTHER SHORE. Only some miracle can save us, otherwise death is certain. Are you not afraid? Are you mad or something? Are you a stone or something?”

THE MAN LAUGHED AND TOOK THE SWORD OUT OF ITS SHEATH. The woman was even more puzzled — what he is doing? Then he brought the naked sword close to the woman’s neck — so close that just a small gap was there, it was almost touching her neck.

He said, “ARE YOU AFRAID?”

She started to giggle and laugh and said, “WHY SHOULD I BE AFRAID? If the sword is in your hands, why should I be afraid? I know you love me.”

He put the sword back and said, “This is my answer. I know God loves me, and the sword is in His hands, and the storm is in His hands — so WHATSOEVER IS GOING TO HAPPEN IS GOING TO BE GOOD. If we survive, good; if we don’t survive, good — because EVERYTHING IS IN HIS HANDS, AND HE CANNOT DO ANYTHING WRONG.”

This is the trust one needs to imbibe. SUCH TREMENDOUS TRUST IS CAPABLE OF TRANSFORMING YOUR WHOLE LIFE! And ONLY such tremendous trust is capable of transforming your life — less than that won’t do.”

Trust – Quotes

“If you want to learn anything, learn trust – nothing else id needed. If you are miserable, nothing else will help – learn trust. If you don’t feel any meaning in life and you feel meaningless, nothing will help – learn trust. Trust gives meaning because trust makes you capable of allowing the whole descend upon you.”

Doubt, Belief, Faith and Trust | Sitting Quietly, Doing Nothing

…And your readiness means that doubt should simply disappear from the mind. It should not be suppressed, you should not try to defeat it, because defeated it will remain in you; suppressed, it will remain part of your unconscious and it will go on affecting you. Don’t fight your doubting mind, don’t suppress it. Rather, on the contrary, you simply bring more and more energy into trust. You simply be indifferent to your doubting mind, nothing else can be done.
Indifference is the key: you simply be indifferent. It is there – accept it. Bring your energies more and more towards trust and love – because it is the same energy which becomes doubt; it is the same energy which becomes trust. Remain indifferent to doubt. The moment you are indifferent your cooperation is broken, you are not feeding it – because it is through attention that anything is fed. If you pay attention to your doubt, even if you are against it, paying attention to it is dangerous because the very attention is the food; that is your cooperation. One has just to be indifferent, neither for nor against: don’t be for doubt, don’t be against doubt.
So now you will have to understand three words. One word is ”doubt,” another word is ”belief,” the third word is ”trust” or ”faith”. Doubt is a negative attitude towards anything. Whatsoever is said, first you look at it negatively. You are ` against it, and you will find reasons, rationalizations how to support your ”againstness.” Then there is the mind of belief. It is just like the mind of doubt only standing upside down; there is not much difference. This mind looks at things positively and tries to find reasons, rationalizations how to support it, how to be for it. The mind who doubts suppresses belief; the mind who believes suppresses doubt – but they both are of the same stuff; the quality is not different.
Then there is a third mind whose doubting has simply disappeared – and when doubt disappears, belief also disappears. Faith is not belief, it is love. Faith is not belief because it is not half, it is total. Faith is not belief because there is no doubt in it, so how can you believe? Faith is not a rationalization at all: neither for nor against, neither this nor that. Faith is a trusting, a deep trusting, a love. You don’t find any rationalizations for it, it simply is so. So what to do?
Don’t create belief against faith. Just be indifferent to belief and doubt both, and bring your energies towards more and more love; love more, love unconditionally. Not only love me, because that is not possible: if you love, you simply love more. If you love, you simply exist in a more loving way – not only towards the master, but towards everything that exists around you: towards the trees and the stones, and the sky and the earth. You, your being, your very quality of being, becomes a love phenomenon. Then trust arises.

Mindfullness and Acceptance

The Guest House This being human is a guest house. Every morning a new arrival. A joy, a depression, a meanness, Some momentary awareness comes as an unexpected visitor. Welcome and entertain them all! . . . The dark thought, the shame, the malice, meet them at the door laughing, and invite them in. Be grateful for whoever comes, because each has been sent as a guide from beyond. — Jalal Al-Din Rumi

This is one of the hardest truths to recognize, that one remains the same —that
whatsoever we do, we remain the same. There is no “improvement.” The whole ego is
shattered because the ego lives through improvement, the idea of improvement, the
idea of reaching somewhere someday. Maybe not today but tomorrow, or the day after
tomorrow. To recognize the fact that there is no improvement in the world, that life is
just a celebration, it has nothing like business in it —once you understand this, the
whole ego trip stops, and suddenly you are thrown back to this moment.
Rest in natural great peace

This exhausted mind

Beaten helpless by karma and neurotic thought, Like the relentless fury of the pounding waves In the infinite ocean of samsara.